The holiday season is a fantastic time of year to let your clients know how much you value and appreciate their business! With their attention split between work, family, and festivities, how can you ensure that your business stands out among all the excitement? Work smarter and take a personal approach to capture their attention this year!
Customer service is always important and is especially so during the holidays. Your team is likely juggling typical daily tasks for customers and clients along with end-of-year tasks. There is no better time to ensure your clients the best experience. Take a positive approach and make sure you clients know that you are working harder than ever for them.
Most people are probably going to start taking off a few days to a week before Christmas. Be cognizant of this and work to adjust deadlines accordingly. Talk to you clients and find out if they would rather move deadlines up or wait until after the holiday season is over to complete projects. Avoid working overtime to complete tasks that the client may not be interested in reviewing until after the new year and focus your energy on priority projects.
December marks the time that your clients are evaluating who they will do business with in the upcoming year. This makes it the perfect time to show them some extra appreciation. Send out a thank you with a gift card or offer a special incentive for them (and let them know it’s special). If you want to stand out, your gift or offer should be noteworthy and have a personal touch. Try to tailor them specifically.
Let Your Clients Go Behind-the-Scenes
Show your employees getting into the holiday spirit. Take some pictures of any holiday events, or parties that you and your employees attend, as well as fun moments around the office. Share the fun on social media and in an email where you wish your clients and customers a happy holiday. Make sure your message is inclusive and that content is appropriate to send out to clients.
Give Back to the Community
This time of year, there are a lot of people in need. Create a community of giving in your office and partner with a charity or organization to raise money, do a food drive, or gather gifts for the less fortunate.
These little touches take minimal effort but make a large impact. Implementing just a few of these ideas will go a long way toward making your business memorable during this holiday season.